Computing

Proven, task-based approach to developing winning internet marketing campaigns. If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics eff... read more

In the past, we filled our free time with the tools at our disposal. Television became a kind of universal part-time job, and sitcoms and soap operas sponged up our cognitive surplus: the collective surfeit of time, intellect and energy at our disposal. Today, tech has finally caught up with human potential. New tools don't just let us consume, but to create and to share. Clay Shirky's groundbreaking book reveals what is now happening with this previously untapped talent and goodwill. From lolcats to tools for tracking voter fraud ... read more

In Inside Apple, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handli... read more

Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets. Welcome to 2011. Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices. The internet is no longer a free, independent space. It is commercially controlled and eve... read more

Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. He has got me worried, too. A must-read David Kirkpatrick, author of The Facebook Effect

Anyone who cares about the future of [humanity] in a digital landscape should read this book - especially if it is not showing up in your recommended reads on Amazon Douglas Rushkoff, author of Life Inc

If you feel that the Web is your wide open window on the world, you need to read this book to understand w..read more

Packed with more than one thousand pages of hands-on instruction and step-by-step tutorials, the bestseller returns with everything you need to know to harness the power of Dreamweaver CS4. This comprehensive resource guides you through the ins and outs of Dreamweaver CS4 so you can quickly get started building dynamic, data-driven sites. The book demonstrates building interactive forms; creating client-side image maps; connecting to a live database; working with layers, style sheets, and dynamic HTML; inserting, deleting, and upda... read more

Learn to diagnose and fix simple PC problems with this easy-to-follow guide. When something goes wrong with your computer, it's frustrating and potentially expensive. With "Fix Your Own Computer For Seniors For Dummies", you can find out what's wrong, how to fix it, whether you need to call in professional help, and how to practice preventive maintenance. This friendly guide avoids techie jargon and shows you how to diagnose the problem, find out whether the software or hardware is at fault, make simple re... read more

Starting with a basic overview of the Internet, this practical full-color guide explains everything new users need to know about exploring the World Wide Web. Readers learn how to find news and information, order groceries and other items, keep in touch with friends and relatives, play online games, and much more. Tips on safe shopping ensure that seniors don't fall victim to online scams.

Get the guide that makes learning Microsoft Outlook 2010 plain and simple! This full color, no-nonsense book shows you the quickest ways to manage your email and schedule appointments, using easy-to-follow steps and concise, straightforward language. You'll learn how to stay productive and in touch with all of your personal and business networks. Here's WHAT you'll learn: * Navigate the user interface with Backstage view and the customizable ribbon * Organize your inbox and calendar -- even manage large amounts of e-mail with ease ... read more

If you are serious about getting up to speed with Excel 2010, this clear, concise guide is the ideal companion for fast and efficient learning. The author illustrates the main functions of Excel 2010, explaining everything you need to know in plain, jargon-free English with full-colour screen shots and numbered, step-by-step instructions. The simple, yet elegant design features a multitude of images as well as tips & tricks to make this a perfect reference for all ages - just follow the instructions on your own PC. Whether you are ... read more

* A full-color comprehensive reference to retouching and restoring photographs using Adobe Photoshop. * Provides training, tips, and techniques for amateur to professional photographers who want to restore and retouch photos like an expert. * The author covers the fundamental of working with digital images, relevant Photoshop tools, rescuing damaged photos, and retouching techniques. * A companion Web site will include the book's tutorials with JPEGs and PSD's of images from the book.About the author:Mark Fitzgerald is an Adobe Cer... read more

This title offers a terrific value - a full-size book plus video demonstrations of key Windows 7 tasks. Windows 7 is Microsoft's much-anticipated new release of the operating system that powers nearly 90 per cent of the world's computers. This two-for-one package provides the step-by-step guidance that will get you up and running with all the exciting new features. This bundle includes the complete "Windows 7 For Dummies" book plus a DVD with two hours of video training. Featuring the expert advice you get in the book, the DVD show... read more

A practical guide for visual learners who are eager to get started with Windows 7 Windows 7 is Microsoft's highly anticipated operating system used by millions of people around the world. If you're a visual learner and are new to Windows 7, then this book is an ideal introduction to the new features of this operating system. Seasoned author Paul McFedries walks you through the basics and beyond of Windows 7 in a straightforward manner. You'll discover how to install and repair programs, maintain your system, set up password-protec... read more

The mechanics of Web design made easy for visual learners An effective Web site combines good graphic design principles with a functional user interface. This colorful, step-by-step guide shows visual learners how to plan, develop, and publish a site, all with easy-to-follow lessons. Each task is illustrated with screen shots accompanied by numbered steps. You'll learn all the tools and techniques for creating great-looking Web sites that users will love. * Good Web design incorporates basic graphic design principles as well as the... read more

Get the fast facts that make learning Windows 7 plain and simple! This no-nonsense guide uses easy, numbered steps and concise, straightforward language to show the most expedient way to perform tasks and solve problems in Windows 7.Here s what you ll learn to do: Run programs, control gadgets, play games. Send e-mail, browse the Web, and share your files. Organize your digital media, including photos, music, and videos. Burn CDs and DVDs; make your own movies. Set up your printer and a simple home network. Manage security se... read more

There are millions of websites on the Internet, but most of them fail to make a lasting impression on readers and web surfers. Creating a site that is both appealing and financially remunerative can seem challenging, but this invaluable tool makes the process both simple and fun. As with every book in the popular series of computer books, this one walks readers through every step of the process. From design planning to search engine promotion, each step of the process is thoroughly explained in clear, jargon-free English. Full-colo... read more

See your iPad in a whole new way! As the amazing iPad continues to evolve, so does this feature-rich book. As portable, colorful, and accessible as your new iPad, this book is the iPad's perfect companion. Open it and find over a hundred tasks succinctly explained using easy-to-follow, side-by-side, full-color screenshots. Want to download books or apps or videos? Send photos or emails? Sync with your other devices? Learn how and much more in this practical guide.* Helps you get the very most out of the newest version of the Apple ... read more

Become a Google guru with these effective tips, tricks, and techniques Sure, you use Google. But do you really use Google-and everything it has to offer-in the most effective way possible? Wish you could just sit down with a Google expert who would show you how to take your Google savviness to the next level? With Google Secrets, you can! Tech expert Jerri Ledford reveals the ins, outs, and little-known facts about Google to show you how to sharpen your skills so you can get more done, more efficiently. You may already be familiar ... read more

Tips, tools, and shortcuts on the latest features of the iMacCompletely updated to cover the latest features and capabilities of the iMac, this handy guide is packed with useful tips, full-color screenshots, and savvy advice to show you how to get the most out of your iMac. You'll find cool information on iMacs as well as the new iLife '11 suite (Garageband, iMovie, and iPhoto) and the exciting OS X Lion operating system. Veteran author Guy Hart-Davis shows you how to set up and customize your iMac so that it will work best for you... read more

The fast and easy way to grasp cash flow management Cash Flow For Dummies offers small business owners, accountants, prospective entrepreneurs, and others responsible for cash management an informational manual to cash flow basics and proven success strategies.

Step-by-step lessons that visually show you how to get the most from your iMac Apple's newest generation of iMacs boasts the critically acclaimed Thunderbolt ports as well as the new OS X Lion operating system. With this full-color, step-by-step guide, experienced author Guy Hart-Davis guides you through everything you need to know about the capabilities and features of the iMac. Rich screenshots and illustrations walk you through the multi-media features offered by the iMac line, including how to surf the web with Safari, using iC... read more