Business

The remarkable story of the Cathay Pacific pilots who beat the system. You're a pilot, a captain no less with Cathay Pacific - one of the world's most prestigious airlines. One day you receive a DHL package at your home in Hong Kong. You're fired! No formality, no reason, no warning. Soon you discover that 48 of your colleagues have been unceremoniously dismissed in the same manner. This nightmare scenario is exactly what happened in July 2001 to Captain John Warham and his fellow '49ers'. It was the final fall of the axe a... read more

Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgment and decision making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields - including business, medicine, and politics - but until now, he has never brought together his many years of research in one book. In "Thinking, Fast and Slow", Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we thin... read more

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today... The appearance of Thinking, Fast and Slow is a major event - Steven Pinker, Author Of The Language Instinct This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud - Nassim Nicholas Taleb, Author Of 'the Black Swan' Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understan..read more

Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'. His high energy, passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He's also a calculating machine who c... read more

Crisis is a first-hand account of the 2007-09 global financial and economic meltdown, as experienced, observed and interpreted by Alan Bollard, Governor of the Reserve Bank of New Zealand.The book backgrounds the crisis, then takes readers from the overheated markets of 2007, through the collapse of investment banks and crises in multiple economies and on to the recovery of the world economy. Dr Bollard describes the crisis in human terms as systems, relationships and personal stamina are put to the test, capturing the drama as pol... read more

Aimed at the managerial and strategic level, this book takes a consumer- and market-based approach. It covers the general differences between marketing of sport and marketing of other products and services.

In 1994, Ray Anderson felt a 'spear in the chest': he realised that his company, carpeting manufacturer Interface, Inc, was plundering the environment with its unsustainable business practices. This book reveals how Interface turned itself around, and proves that running your company sustainably isn't radical at all - it's just good business.

Are your employees an asset or an expense? How to fire a disengaged employee without it costing you more. 1 out of every 10 New Zealand employees is disengaged from their work. That means they are doing the bare minimum just not to get fired. They come into work, surf the Internet, steal the stationery, leave early, and run down your business behind your back. <br><i>Employed but not Engaged</i> teaches business owners how to make sure you don't end up with a disengaged employee in your workplace and if you do, ho... read more

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Author Chuck Martin explains how in this, the age of the smartphone - and now the tablet - the nature of marketing i... read more

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. "What You Need to Know about Strategy" shows that it doesn't have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions. Why priorities matter. How to map out your internal and external situation. How ... read more

Contrary to what the big institutions are claiming, there's no such thing as an easy investment decision. Kiwisaver is just another investment avenue, which ought to be considered alongside all the other available investment avenues, not instead of them. And like all the rest, it carries an element of risk. This book aims to inform you of the risks. The first chapter will ask the most basic question of them all when it comes to making decisions about retirement saving: why bother? Chapters two and three will give you an overview o... read more

This title is about how our greatest invention makes us richer, smarter, greener, healthier and happier. This is a compellingly readable, agenda-setting account of how and why cities function as they do and why so many of us choose to live in them. In 2009, for the first time in history, more than half the world's population lived in cities. In a time when family, friends and co-workers are a call, text or email away, 3.3 billion people on this planet still choose to crowd together in skyscrapers, high-rises, subways and buses. Not... read more

Mission statements are everywhere: you have to have one, whether you're a Fortune 500 company, a hedge fund, a primary school, a church or a hockey club. Without a mission statement, who would know what your values are, or what your culture is? And how then, going forward, will you get buy-in on your strategy and uptake of your brand? The language of modern management has triumphed, transforming clear, everyday communication into meaningless sludge. To sound professional, you must express everything in abstract nouns, and each noun... read more

Money is important to all of us - it's inextricably linked with life because it pays for the things we want to do. The better we manage our money, the more choices and opportunities are available to us. By taking charge, deciding where we want to be in 5, 10 or 20 years' time and using the right map to get there, the odds are that we will achieve our goals. In mapping out our money we map out our future. With The Money Map, wealth coach and investment expert Martin Hawes shows you how to create a financial plan - looking at savings... read more

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If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there's another skill they need: becoming female literate. This isn't alwa... read more

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'One of those who has been warning me of [a coming crisis] for a long time is Paul Gilding, the Australian environmental business expert. He has a name for this moment - when both Mother Nature and Father Greed have hit the wall at once - "The Great Disruption."' - Thomas Friedman in the New York Times

The priceless wisdom and insight found in the bestselling The 7 Habits of Highly Effective People (more than 10 million sold!) is distilled in this palm-size Running Press Miniature Edition. It's full of advice on taking control of your life, teamwork, self-renewal, mutual benefit, proactivity and other paths to private and public victory.

Two entrepreneurial icons share experiences and insights into creating and building successful businesses. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? How exactly do the world's most prominent business builders seem to hit home run after home run? The answer: they have the Midas Touch. Donald Trump and Robert Kiyosaki believe the world needs more entrepreneurs. For the first time, two of the world's most successf... read more

The Internet is arguably the most powerful business tool in the history of mankind. You can use it to make money, save money and create new revenue streams quickly and easily, often with no start-up capital. The Internet is changing the way business is conducted and fortunes are made. Get Rich Click shows you how to jump in and begin making money online immediately. Author Marc Ostrofsky outlines the strategies that made him a multimillionaire despite having no technical skills and never creating a single website. His key to succes... read more