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Description
Aimed at the managerial and strategic level, this book takes a consumer- and market-based approach. It covers the general differences between marketing of sport and marketing of other products and services.
Author description
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Stock Information
General Fields
- : 9780170128599
- : 38764
- : 38764
- : July 2005
- : Australia
- : books
Special Fields
- : Illustrations
- : 320
- : 796.0698
- : Paperback
- : Jane Summers
Print